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With every baby, a new father is born. But birth is just the first step of the journey into fatherhood. The only certainty is that it’ll be uncertain.


There will be thousands of books, advice from all corners, and tons of gear. But ultimately, everything you need to become a dad is already in you: courage, love, optimism, and endless grit—all essentials.


Get out into nature. Follow your instincts. Be present. Make space to connect. Find each other. Discover the person you’re searching for, in your child and inside yourself.


There will be long nights, forgotten diapers, and plenty of drool. But it’s worth it, every single unexpected moment. And nothing can take away from the discoveries that lie ahead of you both: the awe of seeing a bird take flight or learning you love the same trailside snack.


These are the moments that make memories and build bonds for life. That’s why, from the very beginning, our goal has been to make essential gear for extraordinary dads.


We know there will be lots of questions along the journey. Where will we go? What will we find? And what will we leave behind?


These are the qualities our company was founded on and that guide our thinking and doing, everyday. They describe what we value in each other and what we hold each other to as a team. They inspire us when we think about new opportunities, design new products, or grow business relationships.


Endless Curiosity

We look at every experience as a new adventure to explore with childlike curiosity, deep observation, and inquisitive learning.


Active by Nature

We’re active by nature and inspired by it. Getting out there stimulates our mind, sparks our senses, and teaches us something new every single day.


Bonds for Life

We believe that early bonding between dad and baby is essential. It creates a lifetime of natural confidence, healthy habits, and strong family bonds.


Freedom to Roam

We know that great design enables great freedom. The courage to go farther and the peace of mind to enjoy the moments that matter most.


Built with Purpose

We take pride in our purpose and remain honest in our pursuit, patiently mastering our skills to strengthen the relationships and products we build.



Thanks for coming along for the ride. Let’s head out there and start finding the answers together.

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